Welcome to the Sanyu Daily Media Kit. Here you'll find our company information, audience data, brand assets, and key statistics for media coverage, partnership opportunities, and advertising decisions.
Quick Facts
Company Overview
Mission: To inform and empower Ugandans with accurate, timely, and contextual news that helps them understand their country and make informed decisions.
Vision: To become Uganda's most trusted and essential news source, setting the standard for digital journalism in East Africa.
Values:
- Accuracy: Every fact is verified, every source is credible
- Independence: Editorial decisions based on public interest, not politics
- Accessibility: Quality journalism should be free and easy to consume
- Context: We don't just report what happened, but why it matters
- Community: We serve Ugandans at home and around the world
Audience & Reach
Key Metrics (2024)
Geographic Distribution
- Kampala Metropolitan Area: 60%
- Other Ugandan Cities: 25%
- International (Diaspora): 15%
Age Demographics
- 25-34 years: 35%
- 35-44 years: 30%
- 45-54 years: 20%
- 18-24 years: 10%
- 55+ years: 5%
Professional Background
- Business & Finance: 25%
- Government & NGOs: 20%
- Education & Research: 15%
- Healthcare: 10%
- Technology: 8%
- Legal & Consulting: 7%
- Media & Communications: 5%
- Other Professionals: 10%
Education Level
- University Degree: 70%
- Postgraduate Degree: 25%
- Secondary Education: 5%
Engagement Statistics
Content & Coverage
Politics & Governance (35%)
Coverage of government policies, parliamentary proceedings, electoral processes, and political developments at national and local levels.
Economy & Business (30%)
Economic indicators, business news, market analysis, entrepreneurship, and financial sector developments.
Society & Culture (20%)
Education, healthcare, social issues, cultural events, and human interest stories that reflect Ugandan society.
Technology & Innovation (10%)
Tech sector developments, digital transformation, fintech, startups, and technology policy.
Regional & International (5%)
East African regional developments and international news that affects Uganda.
Special Features
- Daily Brief: 5-minute read summarizing the day's most important news
- Deep Dive: Weekly long-form analysis of complex issues
- Numbers That Matter: Data-driven insights on Uganda's development
- Voices: Op-eds and commentary from thought leaders
- Weekend Read: Cultural and lifestyle content for Saturday editions
Leadership Team
Editor-in-Chief
15 years of journalism experience, former senior editor at leading Ugandan publications. Specialized in political and economic reporting.
Managing Editor
Digital journalism expert with background in investigative reporting and data analysis. Masters in Communications from Makerere University.
Business Development Director
Former media executive with 12 years in advertising and partnership development across East African markets.
Awards & Recognition
Brand Assets
Our brand assets are available for editorial use by media organizations and partners. Please maintain brand integrity when using these materials.
Logos
- Full color logo (PNG, SVG)
- Black & white logo (PNG, SVG)
- Horizontal and vertical versions
- Minimum size requirements included
Color Palette
- Primary Brand Colors (Hex codes included)
- Secondary Color Options
- Approved Color Combinations
Typography
- Primary Font Family
- Secondary Font Options
- Usage Guidelines
Photography
- Team photos (high resolution)
- Office photos
- Event photography
- Stock images for editorial use
ZIP file includes all logos, guidelines, and usage instructions
Advertising Information
Sanyu Daily offers premium advertising opportunities to reach Uganda's most engaged and influential audience.
Newsletter Sponsorship
Starting at UGX 2.5M per week
Prime placement in daily newsletterWebsite Display Ads
Starting at UGX 1.5M per month
Banner and sidebar placementsPodcast Sponsorship
Starting at UGX 1.0M per month
Audio advertising on podcastCustom Solutions
Contact for pricing
Tailored campaigns and partnershipsFor detailed advertising information and current availability, contact sanyu@sanyudaily.ug or visit our Advertising page.
Press Contacts
General Media Inquiries
Email: sanyu@sanyudaily.ug
Phone: +256 702 476 566
Response time: Within 4 hours during business days
Editorial Team
Editor-in-Chief: sanyu@sanyudaily.ug
Managing Editor: sanyu@sanyudaily.ug
Available for interviews and commentary
Business Development
Partnerships: sanyu@sanyudaily.ug
Advertising: sanyu@sanyudaily.ug
Business and commercial inquiries
Recent Media Coverage
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